GOOGLE CONFIRMS IT: KEYWORDS ARE KAPUT

Well, once again Google has publicly announced something that most of the computer savvy world had figured out or suspected already: When the bots are trying to determine your search ranking, they're not looking at your Keyword Meta Tags. Haven't for awhile.

So all that time you spent intricately debating over keyword strings is for naught. For now.

This isn't surprising. It's like when you're a kid and your mother said "If you can't play nice, I'm taking your ball away." Except here, a bunch of keyword stuffers ruined the playing field for everybody. So Google took the relevance away.

Of course, when you dominate 90% of the playing field, you can make people follow your rules or go home.

TT