THE LONGER I'M IN THIS BUSINESS...

Coming from a marketing and advertising background, there are obviously many similarities in what I do here in this creative marketing job. But there are a lot of differences, as well.

Perhaps the biggestt hing I had to get over was the idea that there is no difference creatively between marketing a company on line vs. in print or on TV.

Wrong.

On the internet, cleverness must always take a backseat to getting the message out instantly. Sometimes it gets pushed out of the car altogether. That's why I found this post from August 21 at http://www.seobook.com/blog so interesting. Copy, paste and read.

TT