THE LONGER I'M IN THIS BUSINESS...
Coming from a marketing and advertising background, there are obviously many similarities in what I do here in this creative marketing job. But there are a lot of differences, as well.
Perhaps the biggestt hing I had to get over was the idea that there is no difference creatively between marketing a company on line vs. in print or on TV.
Wrong.
On the internet, cleverness must always take a backseat to getting the message out instantly. Sometimes it gets pushed out of the car altogether. That's why I found this post from August 21 at http://www.seobook.com/blog so interesting. Copy, paste and read.
TT
Monday, August 24, 2009
Friday, August 14, 2009
OKAY, I THINK I'M READY TO START THIS FOR REAL
Learning the "ropes" of what this company does has been one daily discovery after another. After nearly 30 years in marketing and advertising, being a part of the marketing department for what was essentially a link-buying service exclusively was obviously going to take some time to get used to.
So for those of you who have no idea what a link-building service is, let me catch you up.
If you have a business, you probably have a website. You probably want people to find your website on line, and you probably want people to decide to use your products and services.
However, if you put up a shingle on the internet today, chances are your website will be competing with thousands of other businesses just like yours for page rank. Page rank is just what it sounds like; it's where you "rank" on the search engine lists.
For example, if you start a nude lawnmowing service in Minneapolis, you will have to compete with what I'm sure are thousdands of other nude lawnmowing services in Minneapolis and the surrounding area. If there are more than 10, your new business is not going to magically appear on the first page of Google. And most people don't go past page one or two on a Google search.
That's why you need link building. Basically, link building is coming up with creative ways to post links to your site from other pages. There are lots of ways to do that, and some are not very ethical. (We don't utilize those "black hat" techniques at this company, because Google is a smart robot and knows how to disqualify such things.)
Anyway, this company here is really good at link building. So good in fact, that customers started to ask whether the company did other things, like Landing Page Optimization, Search Engine Optimization, etc. Until March, that answer was "no, but we ought to."
Well, now this company has a marketing department to do all these things. There are four of us. Since this company had never had "real marketing types" in the office before, we had to get over the initial looks of suspicion and obvious glares from the sales department that said, "Why are THOSE people having so much fun back there in the corner?" But here we are.
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Interesting article today on the effectiveness of various types of links.
To explain (this is the kind of stuff ol' ignorant me is learning every single day here): "Organic" links refer to the search results you get that are not paid for on Google. In other words, the big list down the left hand side (the ones you have to build links in order to improve your ranking). PPC links stands for Pay-Per-Click. These are paid ads that run across the top of the search and down the right column.
You may now read the article with no problem. I think.
More in a few days.
TT
So for those of you who have no idea what a link-building service is, let me catch you up.
If you have a business, you probably have a website. You probably want people to find your website on line, and you probably want people to decide to use your products and services.
However, if you put up a shingle on the internet today, chances are your website will be competing with thousands of other businesses just like yours for page rank. Page rank is just what it sounds like; it's where you "rank" on the search engine lists.
For example, if you start a nude lawnmowing service in Minneapolis, you will have to compete with what I'm sure are thousdands of other nude lawnmowing services in Minneapolis and the surrounding area. If there are more than 10, your new business is not going to magically appear on the first page of Google. And most people don't go past page one or two on a Google search.
That's why you need link building. Basically, link building is coming up with creative ways to post links to your site from other pages. There are lots of ways to do that, and some are not very ethical. (We don't utilize those "black hat" techniques at this company, because Google is a smart robot and knows how to disqualify such things.)
Anyway, this company here is really good at link building. So good in fact, that customers started to ask whether the company did other things, like Landing Page Optimization, Search Engine Optimization, etc. Until March, that answer was "no, but we ought to."
Well, now this company has a marketing department to do all these things. There are four of us. Since this company had never had "real marketing types" in the office before, we had to get over the initial looks of suspicion and obvious glares from the sales department that said, "Why are THOSE people having so much fun back there in the corner?" But here we are.
------
Interesting article today on the effectiveness of various types of links.
To explain (this is the kind of stuff ol' ignorant me is learning every single day here): "Organic" links refer to the search results you get that are not paid for on Google. In other words, the big list down the left hand side (the ones you have to build links in order to improve your ranking). PPC links stands for Pay-Per-Click. These are paid ads that run across the top of the search and down the right column.
You may now read the article with no problem. I think.
More in a few days.
TT
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